Category Archives: Email Marketing
How to Build a Powerful Ecommerce Email List
The single most important email marketing KPI in ecommerce? It’s pretty simple – return on investment. When you look at cost and revenue, you can easily determine the ROI. But in order to generate a steady revenue, you need a robust, continuously growing email list. So, let me show you how to build a money-making…
Read moreFacebook Lead Ads and GetResponse: How to Get More Subscribers
Are you like most marketers who want to get more eyes on their newsletter – and do it with fewer frustrations and fuss? Let me walk you through how Facebook Lead Ads can make it happen. Facebook Lead Ads make it super simple to collect information about potential subscribers. Beyond their name and contact details,…
Read moreMobile Optimization: Changes You Need to Make on Your Site in 2018
Mobile continues to dominate how people search online. The much-rumored Google mobile-first index has been predicted to take effect this year. This makes mobile optimization for your business an absolute must. Key mobile statistics you should consider include: 57 percent of smartphone users will not recommend a business if their site isn’t mobile friendly. 80…
Read moreOur GDPR Plan: Everything You Need to Know
On May 25, 2018, the EU General Data Protection Regulation (GDPR) will change the way businesses handle your data. Here’s how we’ve been working to implement it. What is GDPR? GDPR is Europe’s new privacy law. Adopted in 2016, it replaces the outdated Data Protection Directive – marking the biggest change in data protection in…
Read moreBuild a Loyalty Rewards Program Your Customers Love
Every brand wants to create a loyalty reward program that keeps customers interested, engaged and coming back for more. Ecommerce merchants and retailers have found this feat much easier said than done. In fact, it may now be more difficult than ever to gain a customer’s genuine loyalty. A successful loyalty rewards program…
Read moreA Sales Professional’s Guide to Successful Events
Not long ago, 2018 has begun. For sales teams, this can mean only one thing – it’s time to start the industry conference season. I hope you’re excited as much as we are! As a psychology student back in the day, and now as a sales executive at GetResponse, I’ve had a chance to attend…
Read moreCRO With Live Chat and Chatbots – 9 Optimization Tips
People increasingly expect brands to be available 24/7, and to provide a personalized experience for them. Live chat and chatbots help your brand do both of those things. Chat also helps customers research your product or service, find useful information, and make purchases. You know what else live chat and chatbots do? Improve your conversion…
Read moreWhat Marketers Say: Take Part in Our Largest Research Project!
Every year all the GetResponse experts, analysts, and partners pause their ongoing projects and KPIs to listen to what marketers and business owners have to say. What challenges do we all face this year? What trends will dominate 2018? And most importantly, how can we help? Every time, we spend around 10 weeks to collect…
Read more[Use Cases] The GetResponse CRM: What’s New and What’s Next
The missing piece of the marketing puzzle is here! We’ve just launched our CRM (customer relationship management) tool to give you greater insight and control – and more time for fun stuff. We wanted to create a CRM with the look, feel, and functionalities you want and need most. That’s why we made an easy…
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