Email Marketing

There are many ways to reach online consumers. You’ve got social media, content marketing, display advertising, search engine optimization, affiliate marketing, and more. But in terms of return on investment, there’s one that’s hard to beat. Know what it is? Yep, it’s still the good ol’ email marketing. According to the DMA, email generates an…

SEO is an ever-changing landscape. One of the biggest changes in the past 2-3 years has been the rise in importance of local SEO. All of a sudden, Google placed much more emphasis on delivering location-based results to people searching online. This created new opportunities for optimizing our websites to rank well in the “local”…

Ecommerce is gradually winning over sales business. More than half of all Americans already prefer to shop online, and the trend is expected to grow further in the years to come. So now the question is not whether you should move your operations from traditional retail stores to the digital world, but how to do…

Do you sell your products or services online? Or perhaps you’re thinking of starting your own ecommerce business? Whatever the case, you’ll want to know how to drive repeat sales through your marketing communication. Together with Irek Klimczak, Content Marketing Expert at GetResponse, we met up for an online webinar to discuss the most critical…

On March 22-23, GetResponse is hosting one of our biggest events yet – the GetResponse Online Marketing Bootcamp, where we bring together industry experts and marketers in a two-day conference to discuss, learn, and share our passion for marketing. We’ll have inspiring keynote presentations, panel discussions, and a hands-on GetResponse workshop to teach you a…

Google ‘SEO’ and you’ll find a multitude of technical tips on how to improve your website’s search ranking. But you won’t often find much about how your mailing list can help too. Let’s look at the hidden relationship between SEO and email marketing. We divide SEO into three key areas: On-page SEO: all the things…

Many things have been said about the true key to success in business. But today, let’s focus on the very basics. In the end, it’ll always boil down to one thing that any enterprise can’t go without – effective communication. It’s that simple. Or is it really? Well, it can be easy and I’m going…

You’re caught between two stools: great employees are a minority, and efficient freelancers aren’t common either. You want to avoid the commitment and responsibilities that come with hiring full-time employees. Also, you want to find someone who can deliver excellent work for your business and help you get better results. Well, you’re not alone. According…

If you’ve been reading our blog, you know we have a very big event coming up in Kuala Lumpur on March 22-23. We’re very excited about this! Registration is now open – early bird tickets are still available at $99. The Online Marketing Bootcamp is more than just an opportunity to network with top brands. You also…

If you’re running a sales campaign, consistency is critical. You may think your campaign looks uniform and complete across channels. After all, you planned it. But most customers will only see a part of your communication. Put yourself in their shoes. How many of them follow you on every social media channel, read your blog,…