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Category: Email Marketing


Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing Read more…


Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars Read more…


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Lead generation is important – I’m sure you know that already. Too often, though, we’re becoming too busy with other tasks we enjoy doing more and we neglect the lead generation process altogether. And that’s a huge mistake. Leads that Read more…


This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online Read more…


Want to generate more sales revenue with your landing pages and marketing funnels? Then look no further – read this post and start driving more quality traffic to your site with Facebook ad campaigns. Not sure if it’s the right Read more…


The majority of people prefer receiving communication from companies through email (73% according to the DMA research), that’s why newsletters remain the essence of online marketing for most businesses. If done right, they effectively turn subscribers into satisfied customers and Read more…


Although they’re  “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a Read more…


Although the Equal Pay Act was passed in the early 1960s, women in 2019 are in a constant uphill battle to earn the same amount as their male counterparts. The wage gap continues to result in a lower overall median Read more…


If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for Read more…