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Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from.   Read more…


In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up Read more…


Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and Read more…


For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in Read more…


Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not Read more…


Want to get paid for what you really know how to do? Can’t afford to hire a web developer, a graphic designer, a copywriter, AND a marketing strategist? Or maybe you’ve been running a business for years, but the time Read more…


Email marketing seems to be enjoying a renaissance in its popularity in the last couple of years. Suddenly, from being that one kid whom nobody ever invited to the parties, email marketing’s turned into the channel that arrives fashionably late Read more…


You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog Read more…


Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all— email. In such a highly competitive environment Read more…


If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a long-term recipe for success either. It’s a careful Read more…