Email Marketing

If you’ve thought about exploring Google Image search for SEO purposes in the past but never got round to it, now is your best chance to finally launch an attack on this awesome traffic source. In this article, I take a look at the importance of using image search to drive traffic to your blog,…

If you’re in need of inspiration for a good start of the day, we’ve got you covered. There are new podcast episodes now available in our GRTalks and Entrepreneur of the Month series. Read on to find out what we’re talking about.   GRTalks What should sales really be about? Rachel Gray answers this question…

I tend to avoid using superlatives, but I’ll come right out and say it: email marketing campaigns are by far the BEST marketing channel on the web. Now, every time I put out this sentiment, I get tons of flak from my marketer and entrepreneur friends. “That’s where you’re wrong, Brad. PPC campaigns are a…

Marketers try to keep their audiences engaged through constant email communication. That’s the main purpose of newsletters. Over the course of our lives, we get tons of newsletters, which can become a problem for many. Only a few newsletters survive my harsh inbox-cleaning habits. I regularly unsubscribe to those newsletters that I don’t find relevant…

GDPR became applicable on May 25th, 2018. Not a single day has gone by without hearing or reading about how it changes the way we do business and how much marketers will lose in the long run. And what we hear is only partly true. Implementing all the necessary changes to stay compliant with GDPR…

June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave you frustrated, confused, and with no time for actual work. And what about free time?…

There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you…

Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why.     Email automation allows you to send relevant and…

I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked…

Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings and top tips to improve your marketing performance. Here’s a sneak peek.   Is this…