Category: Email Marketing


The inbox has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates. On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the Read more…


Email marketing strategies and their effectiveness change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average performance results achieved by companies in your industry   To make that easier, we’ve once again updated our Email Marketing Benchmarks Read more…


If you work in a business setting, you’ve probably heard, or even used, at least one of the many cliche business terms that float around most offices. From bosses strategizing on how to get the “biggest bang for their buck” to a coworker sending you a slightly passive-aggressive email that Read more…


 Are you unhappy with the number of leads your company website’s generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website.   *dun dun duuuun*     Don’t worry, though. I’m not going to tell you to redesign it. Instead, Read more…


The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy. Landing pages seem to be very easy to design, and the market has plenty of Read more…


Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is there a difference? Read more…


Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll Read more…


Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them.   Read more…


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Lead generation is important – I’m sure you know that already. Too often, though, we’re becoming too busy with other tasks we enjoy doing more and we neglect the lead generation process altogether. And that’s a huge mistake. Leads that turn into customers are the ones who pay your bills. Read more…