Email Marketing

Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of…

A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity.   However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what…

We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions.   If you’ve followed us for a while, you might have noticed that…

Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email marketing. That’s 4x higher than other types of marketing strategies. But as with other marketing strategies, managing an email marketing campaign can quickly turn into a time sucker if you’re…

Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways.   Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day…

Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if those things weren’t enough, seasonality throws a wrench into the works when it comes to email…

If you work in the hospitality industry (or just about any other industry), you might have asked yourself if SEO is as important as it once was. The truth is, yes, SEO is every bit as important as it’s always been. In fact, there have been a lot of changes to SEO recently that can…

Here at GetResponse, we’re always happy to see our customers succeed. We know that sometimes you need new inspiring ideas to drive the success. What are the ways to achieve new goals? There’s no single answer. But we can always learn something from successful entrepreneurs. So, we decided to launch our new podcast “Entrepreneur of…

We teamed up with Smart Insights to publish the Email Marketing and Marketing Automation Excellence 2018 report last month – our annual global benchmarking research. Its goal is to show the current state of email marketing and marketing automation and help marketers take full advantage of the options they have and optimize their strategy. We…

Whether you’re setting up a landing page for the first or billionth time, it’s easy to forget something. Even though it’s only one page on your website, there are many moving parts to juggle. Some are more important than others – and if they get lost in the rush, you could lose valuable conversions. Thankfully,…