I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind.…
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Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true:…
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Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing…
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As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the first…
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Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business…
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Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback. Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are…
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Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance. What’s the minimum time between deciding to create…
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Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as…
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Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media. The reason? Focusing on the needs of their target…
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Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales. However, there can be problems. The first one is a social media campaign that doesn’t…
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