Creating a Visual Identity for Your Blog
For every brand, in every industry, the goal is universal and positive recognition. And your blog is your brand. You are reliable information, entertainment, voice, and authenticity. Your customer service has a friendly face (you!), but now it’s time to dress up the product.
When it comes to your blogging game, creating a visual identity is crucial to kick it up a notch.
So, what will this element do for you and your new followers?
1. First impressions
If you can really master one of the biggest art forms of the blogging world, the visual identity, you’ll attract all kinds of new readers. A beautiful webpage can attract any type of reader, even if the article turns out to be something they definitely aren’t interested in reading.
How do I do that?
The first step is to simplify, simplify, and then simplify just a tiny bit more. Minimalism is in vogue! Even if it weren’t, information overload is the ugly side of the digital age. Users find well-balanced, clean pages to be refreshing, even if they can’t put their finger on what’s causing their minute of peace.
Next, focus on creating an emotional connection with your target audience. Do you have a photo that reflects the whole message of your blog? Make it the banner! Are you a crafter? Make that page look like a goal product (a scrapbook page, a quilt, a chain of charms… the possibilities are endless)!
Finally, make sure your blog’s new look is unique. This is a great excuse to go spying on your fellow bloggers’ sites as you take a break from managing your own. You want to be an exciting individual in every element of your blog, so check out other bloggers who share your niche.
2. Show off your trustworthiness
If you have the goods – congratulations on being a top-notch blogger! But not everybody knows the behind-the-scenes elements of blogging, and they won’t spend long establishing the blog’s quality when they have so many potentially-good-blogs/potentially-information-dumps to sift through…
How can I convince newcomers that my blog is amazing? Without words?
The biggest element here will be professionalism. Yes, you want to have fun with your blog, but it needs to look like an adult made it (remember the MySpace days? Don’t go for that). Just like in a job interview, you want people to take you seriously for your professional, put-together, and appropriate look… and remembered for your great personality and aptitude for the job.
Next, show the dependability of your blog. Organize it so that it’s clear at a glance where to find information, feature articles in a fresh way that shows how you turn them out like clockwork. Keep your core elements visible at all times, so you and your reader never stray from the real spirit of your blog.
It’s no secret that people monetize their blogs with advertising. You should take the first step though. Make sure to advocate relevant brands that you love in a very visible way. It’s a two-for-one win: first, your readers know that you know quality and, second, “If you build it, they will come!”
3. Parade your hard work all over!
Once you have a blog with fantastic content and the perfect visual identity to match, you should feel free to shout it from the rooftops. Just think of how many places you saw some big-name logos today. You probably lost count by noon.
The Internet is so competitive to win people’s time and trust. In order to gain victory and climb to the top, you’ll need a tidal wave of support. You can use GetResponse to get you started on your blog marketing endeavors, since it allows to rally the troops.
How do I rally my troops?
You already finished the first battle – becoming recognizable. You balanced your blog perfectly. It looks professional and unique, so it doesn’t get lost in the many spartan pages of lawyers, professors, older entrepreneurs and more… And it’s not so cluttered and haphazardly expressive that it looks like something a kid did while procrastinating on homework. They’ll recognize you and your quality, and that is what makes you memorable.
Now, make sure your blog shows up where it should. Use SEO to elevate it in searches your target audience would make, share it on your personal media, or even make some paper postcards or business cards to set out in shops related to your blog’s content.
(Bonus Tip: if you’re a writing, art, calligraphy, card-making, or other paper-crafting blog, make post cards that work like test paper for all of the pens in those stores. The owners and customers will love you, and you can be sure your brand will be scattered throughout the store next to quality items! How’s that for perfect advertising?)
Finally, be shameless in building a buzz for what you made by being a smart, diligent worker bee. Ask your followers and subscribers to share your blog on their social media. Share it with your friends and family. Branch out to other platforms, like Instagram, to show off what your blog is all about!
The key for success in creating a buzz is to make pages that readers will want to share. Make the information fast, fun, and useful, and make it pretty!
The big picture
The best way to help your blog reach the stars is to give it a facelift. Seriously! Creating a modern, unique, and sophisticated visual identity for your blog will make it memorable and worth sharing.
Like most of the other elements of your blog, you have to work on creating your visual identity until everything clicks and you’ve made a striking product. In the end, you’ll be glad you spent the time to perfect it. Putting it off makes your blog a time suck for you and a poor investment for sponsors, meaning you’d be slashing your own revenue to procrastinate this key task.
Everyone wins when you create a strong visual identity for your blog. Also, you know you’re excited to see what happens when you do! Go ahead and get started!
Author: Jay Sanders