Email Marketing

WordPress is awesome. As one of more than 75 million users of this ever-popular CMS, I am aware of how it can unleash the real power of your online business. At the same time, WordPress is not for the weak of heart. Unlike website builders like Weebly and Squarespace, WordPress has a learning curve that…

Imagine your most satisfied customers generating new business for you. That’s what advocacy marketing does – and we’re here to tell you how you can leverage your most enthusiastic customers into selling your products for you. First off, what is customer advocacy? The increasingly competitive landscape, coupled with the growing distrust for brands and advertising…

There isn’t a one-size-fits-all solution when it comes to producing a video for social media. If you want it to have an impact, you’ll have to think about how audiences consume content across different social networks and then tailor your video for each one. In this article, I’ll be discussing some of the things you’ll…

Heading into 2018, marketers are still scrambling to improve their inbound marketing strategies. But are marketers putting a bit too much faith in an “if you build it, they will come” approach to snagging leads and sales? Here’s some food for thought: 80% of B2B marketers rely on email outreach on a regular basis to…

For nearly as long as the Internet has been around, email has been an essential communication tool. As the world has grown more interconnected in the digital era, many new channels have emerged through which people can send and receive information. Social media, viral video, PPC, SEO, dynamic advertising — with all these and more…

Now more than ever, online consumers expect highly-relevant, perfectly-timed emails in their inbox before jumping on an offer. On top of the other online marketing projects you have on your to-do list, how are you expected to send tailored content at just the right time? The answer? Marketing automation. Marketing automation, your secret weapon Marketing…

In a recent GetResponse Automation Hub webinar, Jamie Turner spoke with attendees about getting started with marketing automation (and other digital tools) during the holiday season and into 2018. There’s no better time to get started than the present! Think about the action steps you’ll take as a result of watching the webinar, as you…

Social media has taken the world by storm. Various businesses and brands are taking full advantage of it to reach their target audience via social media. Social media also helps businesses to increase their audience and building a customer base for them. There are many strategies and campaigns used for this. One is social media…

Lessons from a card-counting and marketing master   “If you’re like most marketers, you get a little upset every time someone unsubscribes from your email,” says keynote speaker and marketing whiz Trish Witkowski. “It’s almost insulting to think that someone decided you weren’t worthy of their inbox,” she adds. But the truth is, Trish Witkowski…

We’ve been busy bees at GetResponse this fall, putting together new offerings for you: our Marketplace, our new Facebook groups, and, of course, ResponseCon. We’ve also just put the final, finishing touches on the latest big thing we’re working on for you: the GetResponse Digital Marketing Certification Program. What is the GetResponse Digital Marketing Certification?…