On the 30th of April, we’ve published the Email Marketing and Marketing Automation Excellence 2018 report – an annual global benchmarking research that helps you improve your email, marketing automation, and content marketing ROI. Listen to our podcast and hear what Michał Leszczyński and Dr. Dave Chaffey have to say about the report findings. Let…
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Webinars are a great piece of marketing gold that can help inspire and educate audiences in a fun, quick, and informative way. Webinars are often full of vital information that professionals can easily absorb. And with more than 60 percent of marketers using webinars in their content marketing initiatives, it’s important your brand jumps on…
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Dirty data is the biggest reason email marketing campaigns might fail. That’s why if you truly want to succeed, maintaining a sparkling clean email list is a must. So, you’ve crafted your copy with care, hired the best graphic artist to design eyeball-tickling images, roped in your awesome marketing automation expert to segment your database,…
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How many times do you send out an email campaign or newsletter only for it to fall on deaf ears? How many times do you have a high open rate, but a really low click-through rate? These are just some of the problems email marketers like yourself face. Although email has the highest return on…
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Earlier this year, we asked our fellow marketers about their email and marketing automation programs. We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectivenessof their marketing campaigns. That’s why we teamed up with Smart Insights and surveyed…
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Marketing automation is excellent at helping you trigger messages and automate engagement tracking. CRM is all about optimizing the way you manage your interactions with prospects and customers. And you can now enjoy the power of marketing automation and the effectiveness of CRM combined through a new suite of GetResponse Marketing Automation CRM-specific elements and…
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A lot of people believe that as soon as they’ve got people signed up for their online course, their work is done. From there, it’s easy to feel like everything else is out of your hands. Whether or not your students complete your course or benefit from your training is entirely up to them. With…
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The way we communicate with each other has changed. In some ways, it’s more convenient. In other ways, it’s holding us back. Communication is vital to your company’s productivity, and effective internal communication can make or break your business. If done well, it will bring great results. If done poorly, it will leave your employees…
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It’s been years since we first heard about millennials. There have been countless articles published on how to target them, stay relevant to them, deal with them in every aspect of our business and private life. And, of course, we’ve all heard about all the industries they killed ;). Source: knowyourmeme.com On the…
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